Swot Analysis for Management - 1784 Words

Throughout my college career, I have been involved in a wide variety of organizations and internships that not only refined my business skills, but also provided me the realistic experience in the business realm. I have experienced a wide-range of activities and work that span from selling automobile parts to providing services to patients recovering from substance abuse and mental illness. Throughout this journey, I was given an opportunity to not only develop my business marketing skills, but allowed a glimpse of the industry (and the systematic process of that particular field) as well. One particular occupation that sticks out is the sales position at RadioShack. During my freshman year in college, I began working at RadioShack to†¦show more content†¦In early summer 1995, it was elected that the name Radio Shack would be spelled in CamelCase as RadioShack, and a new logo would be launched (2) During this radical transformation, RadioShack began solidifying their position in the electronic goods market. Currently, RadioShack has more than 6,000 stores operating all over the world which include Europe, Central America and Africa. RadioShack generates $2.24 billion in operating revenues and net sales. They also carry a wide variety of electronic products that range from audio and video equipment to cell phones (Wikipedia.com, 1). The SWOT analysis can be used to not only evaluate RadioShack s current attributes, but also assess the factors that can support or impair RadioShack s survivability. Strength Radioshack has been in the electronic goods market for over 30 years providing quality service and fulfilling the consumer s desire for new and dependable technology. The image that RadioShack has developed and carefully processed has greatly served RadioShack s efforts. When consumers want or need any type of electronic accessory such as rechargeable batteries, consumers know that these items can be found at a nearby Radioshack. Due to the strong brand name and image that RadioShack has developed, consumers know that they will be purchasing high quality and dependableShow MoreRelatedSwots: Strategic Management and Swot Analysis10122 Words   |  41 Pages SWOT usage SWOT has been used by countless practitioners, marketing researchers, and is a frequent and popular tool for business marketing and strategy students. Its simplicity and catchy acronym perpetuates its usage in business and beyond as the tool is used to assess alternatives and complex decision situations. In the business arena the grouping of internal and external issues is a frequent starting point for strategic planning. It can be constructed quickly and can benefit from multiple viewpointsRead MoreSwots: Strategic Management and Swot Analysis10111 Words   |  41 Pages SWOT usage SWOT has been used by countless practitioners, marketing researchers, and is a frequent and popular tool for business marketing and strategy students. Its simplicity and catchy acronym perpetuates its usage in business and beyond as the tool is used to assess alternatives and complex decision situations. In the business arena the grouping of internal and external issues is a frequent starting point for strategic planning. It can be constructed quickly and can benefit from multiple viewpointsRead MoreSwot Analysis : Swot Management Team915 Words   |  4 PagesSwot Analysis Strengths KHMJ showed several signs of strength through its actions and performance. 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